Shanghoon, the filmmaker behind "Jib Bap," is a Korean-Canadian whose life between Korea and Canada has deeply influenced his storytelling. "Jib Bap" is a personal project for him, using the film to explore Korean home-cooked meals and their cultural significance. In making the film, Shanghoon thoroughly researched and interviewed Chef Hooni Kim, focusing on the unique fermentation techniques central to Korea's culinary heritage. He aimed to convey the emotional and cultural depth of the meals at Hooni Kim’s restaurant, highlighting how these dishes nourish both body and soul. Through intimate interviews, captivating visuals, and thoughtful narration, Shanghoon contrasts the richness of traditional Korean cooking with the uniform flavors of modern restaurants, immersing viewers in the essence of Hooni Kim’s culinary journey. His dedication to authenticity is evident throughout "Jib Bap," as he seeks to preserve and share Korea’s vibrant home-cooking traditions with a wider audience.