Synopsis | Pan-chok is assigned to the sales promotion department of Yumi Company, a sweetener manufacturer within the powerful Makkang Group. Injured during an intense sales war with its leading rival, Gammi Company, he comes up with a bold new idea while hospitalized, earning approval from the company’s executives and a position in the planning office. As Pan-chok rises through the ranks, he becomes entangled in a fabricated romance with Seong So-bi, a café madam, in order to obtain confidential information from the competition. But when Gammi Company strikes back with a new product, the battle for market dominance grows even more ruthless, drawing Pan-chok deeper into a world of ambition, manipulation, and corporate excess.